At Zuhair Murad, pomp and circumstance are conjoined in the highest expression of haute couture with the excellence of a tradition that inextricably interweaves refinement (with a capital “R”) and a very contemporary desire to delight.

From Beirut to Paris, in workshops producing gowns, suits, and bridal wear the elite of “petites mains” works in concert and always in perfect harmony with the couturier, perpetuating age-old skills handed down from generation to generation – treasured skills through which each model, in its absolute perfection, conveys that additional whisper of eternity that is the hallmark of the true work of art.

As a result, these brilliant craftspeople - pattern makers, dressmakers, alterations specialists, designers and embroiderers – together epitomise a peerless sense of luxury.

The luxury of time, first of all, since a thousand hours of devoted labour –sometimes double that – go into the making of a couture dress. A dress that, to show at its best, will have gone through three fittings at least – essential stages from calico toile to final fabric, incompressible times of to-and-fro to ensure a faultless bespoke garment hovering twixt creativity and haute technique, twixt dream and reality, glamour and well-being.

The luxury of the exclusive comes next, because all that hand-made embroidery, not to mention the fabrics, the patterns and the colours, are all specially thought through and designed: the special prerogative of pure inspiration, the inspiration of Zuhair Murad, resolutely, uniquely, singular. A vision of elegance rooted in the here and now, the forever, and the incomparable.

The multiplicity of luxury, finally, because this stunning oeuvre of a couturier spans day and night, town, red carpet and glittering reception, with evening dresses as well as skirt or pants suits, jumpsuits, jackets, shirts and capes. Not forgetting that memorable Day of Days, with henceforth an unparalleled collection of bridal wear.